Milano Beauty Week is an event by Cosmetica Italia (member of Federchimica - National Federation of the chemical industry), in partnership with Cosmoprof and Esxence.
This cultural project was created to promote the social, scientific and financial value of cosmetics, as well as highlight the peculiarity of the Italian cosmetics supply chain - from multinationals to small/medium production companies, passing through packaging, raw material and machinery manufacturers.
The first edition of Milano Beauty Week will be held on 3-8 May 2022, with a full program of activities and experiences that will liven up the streets, squares and commercial spaces of Lombardy's main city.
Entrepreneurs, field workers and experts, beauty enthusiasts, hair and beauty professionals, citizens and visitors will be the protagonists of a Week devoted to the culture of beauty and well-being.
From toothpaste to soap, from shaving cream to shampoo, not to mention perfumes and make-up, each one of us uses at least eight cosmetic items every single day. From hygienic gestures, passing through hydration and protection, self-care products are our essential allies for our well-being and self-esteem, at every stage of our lives.
Innovation, sustainability, inclusion and emotions: these are the main topics of this unique event, which aims at becoming an annual collective recurrence.
The initiative involves the public with an in-person and digital offer of talks, experiential workshops, charity initiatives, themed paths, and events at the historical Palazzo Giureconsulti, a short walk from the Duomo, which will host the Beauty Village for all the 7 event dates, and also in other locations and commercial spaces.
Milano Beauty Week is the ideal continuation of the Cosmoprof Worldwide Bologna world event, staged from 28 April to 2 May 2022 in Bologna, and predates Esxence, the international artistic perfumery event, scheduled from 15 to 18 June at MiCo - Milan Convention Center.
With Milano Beauty Week, the developers, the institutions involved and all the stakeholders of the national cosmetic industry, aim at promoting the different aspects of quality, safety and creativity that make cosmetics one of the excellent Made in Italy crafts, and a field that is good for our Country!
The initiative is sponsored by the Lombardy Region, the Municipality of Milan, Assolombarda, Camera Nazionale della Moda Italiana, Confcommercio Milano, Lodi, Monza e Brianza.
